Testimonial Email Templates you can use to ask for or request Testimonials from Customers or Clients in 2024

In today’s competitive marketplace, testimonials are crucial in establishing credibility and trust with potential customers. Positive feedback from satisfied clients serves as social proof and enhances your brand’s reputation, helping to influence decision-making processes. 

However, crafting a testimonial request on emails/calls can be tricky. But, pre-designed email templates can streamline the process, allowing you to easily communicate with clients while ensuring you cover all necessary points.

If you have some previous customers/clients/friends in mind from whom you’d like to request testimonials, we have created some testimonial email templates that will be helpful to you. 

In this article, we will discuss templates that you can use to ask for testimonials so you don’t have to go through the pain of crafting the entire mail yourself. The success of your request for a testimonial, which is finally receiving the testimonial, depends on two major factors: relationships with customers and how you request them. 

Key Elements of a Testimonial Email Template

Subject Line

The subject line is the first impression your email makes, and it’s crucial to grab the recipient's attention. A compelling subject line not only sparks interest but also encourages recipients to open the email. It should be concise, relevant, and invoke curiosity or a sense of urgency, making it clear that their input is valuable.

A subject line like “Tell Us What You Think! Your Feedback Makes a Difference” or “Your Opinion Matters! Can We Ask for a Quick Testimonial?” are quite catchy and also convey the message well. 

Personalization

Personalizing your email is key to making the recipient feel valued and respected. By addressing them by name and referencing specific experiences or interactions, you create a more intimate connection. 

This tailored approach can significantly increase response rates, as recipients are more likely to engage with communications that feel relevant to them personally.

Clear Call-to-Action (CTA)

A clear and compelling call-to-action is essential in guiding recipients toward the desired outcome, such as leaving a review or providing feedback. 

The CTA should be specific, concise, and prominently featured within the email, making it easy for the recipient to understand what you’re asking them to do. 

Effective CTAs capitalize on urgency or highlight the benefit of taking action, prompting a response.

Visual Appeal

Utilizing visuals, such as images or videos, can significantly enhance the email’s appeal and engagement level. Attractive visuals can break up text, convey information quickly, and evoke emotional responses. 

They contribute to a more appealing design that captures attention and maintains interest, making the overall experience more enjoyable for the recipient, which can lead to a higher likelihood of providing a testimonial.

Best Practices for Writing Testimonial Email Templates

Keep it Short and Sweet

Conciseness is key in email communication, especially when requesting testimonials. Recipients are often busy and may not have the time or patience to read lengthy emails. 

Keeping your message brief and to the point ensures that your request is easily digestible, increasing the likelihood that they will read it and respond. Aim to communicate your request clearly within a few sentences while including all necessary information.

Use of Incentives

Offering incentives can be an effective way to encourage customers to leave reviews, but it's important to approach this tactfully. Incentives, such as discounts, exclusive content, etc., can motivate clients to share their experiences. 

However, avoid making it seem like you’re bribing them for positive feedback; instead, frame it as a reward for taking the time to share honest thoughts. Transparency in this process helps maintain ethical standards and preserves the integrity of the testimonials you receive.

Timing

Timing plays a crucial role in the effectiveness of testimonial request forms. Sending a request shortly after a successful purchase or positive interaction increases the likelihood of receiving a testimonial, as the experience is fresh in the customer’s mind. 

Consider following up with a request within a week of the interaction when the positive sentiment is still strong. Additionally, avoid sending requests during busy periods or holidays, as this can lead to lower response rates.

Testimonial Email Examples: Requesting Testimonials from Clients/Customers

These templates will help you understand how to ask for a testimonial via email and will also give you a framework that you can use and modify as per your preferences. 

Email Template 1: The Simple Ask

Video Testimonial Request Email Template

This testimonial request template is for those who want a video testimonial from their client/customer(s). 

Subject: Quick Favor: Share Your Thoughts in a Short Video!

Hi [Client's Name],

I hope this finds you well! I have a small but special request. Would you be open to recording a brief video testimonial about your experience with [Your Company/Product Name]? Just a minute or so, shot on your phone, would be fantastic.

Your honest feedback would be invaluable to others considering our [product/service], and we'd love to feature your perspective. No need for anything fancy, just your genuine thoughts.

If you're willing, I’m here to help with any questions or guidance you might need.

Thanks a ton for considering, [Client's Name]. Your support is greatly appreciated!

Warm regards,

[Your Name]

[Your Position]

Video Testimonial Request Email Template (Using Testimonial Donut)

This template is for those who want a video testimonial from their client/customer(s) using Testimonial Donut. 

Subject: Share Your Testimonial with [CompanyName] on Video!

Dear [Client's First Name],

Your feedback on [CompanyName] has been invaluable. We believe that your insights can inspire and guide others who are considering our platform.

Would you be open to recording a brief video testimonial about your experience with [CompanyName]? Here's what you need to know:

• Duration: It'll only take 2-5 minutes of your time.
• Tool: We use TestimonialDonut, a user-friendly platform that makes recording testimonials a breeze.
• Device: You can use your smartphone or laptop.
• Deadline: We're hoping to collect these testimonials in the next two weeks.

If you're on board, John from Testimonial Donut (CC'd here) will send you the link and a few guiding questions to help you share your feedback.

Thank you for considering this request. Your insights are invaluable to us and those considering [CompanyName].

Warm regards,

[Your Name]

OR

Subject: Share Your Testimonial with [CompanyName] on Video!

Dear [Client's First Name],

Your feedback on [CompanyName] has been invaluable. We believe that your insights can inspire and guide others who are considering our platform.

Would you be open to recording a brief video testimonial about your experience with [CompanyName]? Here's what you need to know:

• Click on this Link: [Insert Testimonial Donut link]. This will take you directly to our testimonial recording portal.
• Record Your Testimonial: Once you’re on the portal, you can easily record your video using your smartphone or computer. Share your experience with our [product/service] - it should only take 2-5 minutes.
• Submit: After recording, just submit your testimonial through the portal.

We're hoping to gather these testimonials within the next two weeks. Your insights will help others understand the value of [CompanyName] and make informed decisions.

Thank you so much for considering this request. Your perspective is incredibly important to us and our community.

Warm regards,

[Your Name]

Written Testimonial Request

If you want the testimonial to be in a descriptive text format for your website, social media, etc., then use this template. 

Subject: Could You Share Your Experience in a Few Words?

Hi [Client's Name],

Hope you're doing well! I’m reaching out for a quick favor. We’d love it if you could write a brief testimonial about your experience with [Your Company/Product Name].

A couple of sentences or a short paragraph would be perfect. Your insights on our [product/service] are invaluable, both to us and potential clients.

Your testimonial could feature on our website and social media, showcasing your experience to others.

Thanks so much for considering this, [Client's Name]. Your support truly makes a difference!

Best regards,

[Your Name]

Written Testimonial Request (using Testimonial Donut)

Subject: Share Your Experience in Just a Few Clicks!

Hi [Client's Name],

Hope everything’s going great with you! I’m reaching out to ask if you could share a few words about your experience with [Your Company/Product Name]. It’s super easy and quick, and your insights are invaluable to us.

We’ve set up a simple way for you to provide your testimonial:

• Click on this link: [Insert link testimonial Donut]
• Write your thoughts in the space provided
• Hit submit, and that’s it!

Your thoughts, in just a sentence or two, would mean a lot to us and help others get a real feel for our [product/service].

Thanks a million for considering this, [Client's Name]. Your perspective is incredibly important to us and our community.

Warm regards,

[Your Name]

‍

Email Template 2: The Appreciation Approach

Subject: Thank You for Being a Valued Client! Your Feedback Matters

Hi [Client's First Name],

I hope this message finds you well! I wanted to take a moment to express my heartfelt appreciation for our past interactions and for choosing [Your Company/Product Name]. Your support means so much to us, and it's always a pleasure working with you. 

[maybe add a personal remark about something you liked about the person or working with the person]

As we strive to continuously improve our services, your insights are invaluable. If you could take a few moments to share your experience with our [product/service] in the form of a testimonial, it would greatly help us understand the impact we’ve made and how we can continue to serve you better.

Your feedback not only encourages our team but also assists potential clients in making informed decisions. A few sentences about what you enjoyed or how our [product/service] has benefited you would be incredibly helpful.

Thank you once again for your trust in us and for considering this request. We genuinely value your perspective and look forward to hearing from you!

Best regards,

[Your Name]
[Your Position]
[Your Company]
[Contact Information]

Email Template 3: Review Request 

Review Request from Google

Use this template if you want a review from your client on Google.

Subject: We'd Love Your Feedback on Google!

Dear [Client's First Name],

I hope you're doing well. We're reaching out to ask for a small favor that would mean a lot to us at [Your Company Name].

Your experience with us is invaluable, and we'd be incredibly grateful if you could take a moment to share that experience on Google. Your honest review will not only help us improve but also assist others in making informed decisions about our [products/services].

Here’s how you can leave a review:

1. Click on the Link: [Insert your Google review link here]
2. Write Your Review: Share your thoughts and experiences. It can be as brief or detailed as you like.
3. Submit: Once you’ve written your review, just click 'Post' to share it.

It should only take a few minutes, and every bit of feedback is deeply appreciated.

Thank you so much for your time and for being a valued part of our [company/client] community. Your input helps us grow and serve you better.

Warm regards,

[Your Name]

Review Request from Amazon

Use this template if you want a review from your client on Amazon.

Subject: Share Your Thoughts: Help Others on Amazon!

Dear [Client's First Name],

I hope this message finds you well. As someone who recently purchased [Product Name] from us on Amazon, your opinion is incredibly valuable not only to us but also to other customers.

We would be immensely grateful if you could take a few moments to leave a review of your experience with [Product Name]. Your insights help us continuously improve and guide others in making informed choices.

Here’s how to leave a review on Amazon:

1. Go to the Product Page: You can find [Product Name] [here](Insert Product Link).
2. Leave a Review: Click on 'Write a Customer Review' and share your thoughts and experiences.
3. Submit Your Review: Once you're done, click 'Submit' to post your review.

Your feedback is crucial to us, and sharing it should only take a few minutes. We truly appreciate your help in making our Amazon community more informed and connected.

Thank you for your support and for being a valued customer. We look forward to reading your review!

Best regards,

[Your Name]

Email Template 4: The Follow-up Reminder Mail 

Suppose you requested a testimonial from the client/customer, and they agreed to it. However, you didn’t receive it on the agreed date. You can use this template to follow up and give them a little nudge.

Subject: Quick Reminder About Your Testimonial

Hi [Client's First Name],

I hope all is well. I’m just touching base about the testimonial you kindly agreed to provide for [Your Company/Product Name]. We haven’t seen it come through yet and wanted to check if everything is okay or if you need any help.

We get that things can get busy, so if more time or any assistance is needed, just let us know. Your experience with our [product/service] is really important to us.

Looking forward to hearing from you, and thanks again for your support!

Best,

[Your Name]

Email Template 5: Social Media Shoutout Request

Use this template if you want a shoutout from your client on a social media platform like Linkedin, Twitter, Facebook, etc. Let me know if there is anything else I can help you with.

Subject: Could We Get a Shoutout on Social Media?

Hi [Client's First Name],

I hope you're doing fantastic! I'm reaching out with a small, yet special request. If you've been enjoying your experience with [Your Company/Product Name], we'd be thrilled if you could give us a shoutout on your preferred social media platform, like LinkedIn, Twitter, or Facebook.

A simple post about your experience with our [product/service] or a quick mention of how it's impacted you would mean the world to us. It's an amazing way for others in your network to get a real-life perspective on what we offer.

If you're up for it, here are some ideas:

• A brief story of your experience with our product/service
• A photo or video, if you’re comfortable with that
• Tagging our official page so we can engage with your post

Your support in spreading the word helps us grow and means a great deal to our team.

Thanks a million for considering this, [Client's First Name]. Your endorsement is incredibly valuable to us!

Best regards,

[Your Name]

Email Template 6: Client Spotlight Mail 

This email template aims to celebrate and showcase a client through a Client Spotlight initiative. Rather than requesting something from the client, this email template flips the script by informing them that they've been specifically chosen by your team to be highlighted.
This simple psychological technique adds a sense of exclusivity and validation or recognition for their role as a customer or client.

Subject: Invitation to Be Featured in Our Client Spotlight!

Hi [Client's First Name],

Exciting news! You’ve been selected for a special feature in our Client Spotlight at [Your Company/Product Name], and we'd be honored to have you participate.

Our Client Spotlight is a celebration of outstanding clients like you, showcasing your journey and how our [product/service] has been a part of your success. We believe your story would be a fantastic source of inspiration for our community.

Would you be interested in being featured? Here’s what it would involve:

• Highlighting your story on our website, social media, and newsletters.
• Sharing insights about your achievements and experiences.
• We’ll make the process seamless and enjoyable for you.

If you’re willing to be part of this special feature, please let us know, and we can discuss the next steps at your convenience.

Thank you for being such an essential member of our community. Your participation in this spotlight would be incredibly valuable to us and inspiring to others.

Looking forward to hearing from you!

Best regards,

[Your Name]

Email Template 7: Incentive Offer

Use this template if you’re offering some incentives, like a discount code/coupon, free digital gift, etc., in exchange for a testimonial. 

Subject: Get a Special Thank-You Gift for Your Testimonial!

Hi [Client's First Name],

I hope you're doing well! As a valued customer of [Your Company/Product Name], your feedback is crucial to us. We're reaching out to ask if you could share your experience with our [product/service] in the form of a testimonial.

To show our appreciation for your time and effort, we’re offering [mention the specific incentive, e.g., a 20% discount code, a free digital gift, etc.] once you submit your testimonial.

Here’s how you can participate:

1. Share Your Experience: Write a brief testimonial about your journey with us. It can be a few sentences or a short paragraph.
2. Submit to Us: You can send it via email or through [any other submission method you prefer].
3. Receive Your Gift: Once your testimonial is received, we’ll send you your special thank-you gift right away.

Your testimonial will help others understand the value of our [product/service], and your insights are incredibly important to us.

Thank you in advance for your support and for taking the time to share your experience. We're looking forward to your response and are excited to offer you this token of our appreciation.

Best regards,

[Your Name]

Email Template 8: The Feedback Seeker (Your Feedback is Important to Us Template)

Subject: How Did We Do? We Value Your Feedback!

Hi [Client's First Name],

I hope you're having a great day! I'm reaching out to you with an opportunity to share your experience with [Your Company/Product Name]. We truly value your opinion and would love to hear what you think about our [product/service].

Your testimonial not only helps us refine and improve our offerings but also serves as a source of inspiration for potential clients who are considering our solutions. By sharing your insights, you'll play a vital role in helping others understand the value of what we provide.

To make it easy, here are a few prompts you might consider:

• What do you love most about our [product/service]?
• How has it positively impacted your work or daily life?
• Would you recommend us to others? If so, why?

Your feedback means a lot to us, and we appreciate your time in helping us grow. If you’re willing to share your thoughts, please reply to this email or let me know if you'd prefer a different method of submission.

Thank you for being a valued part of our community!

Best regards,

[Your Name]

[Your Position]

[Your Company]

[Contact Information]

Final Thoughts 

We started our discussion with how you can request testimonials from your clients/customers and what to focus on while doing so. Then, we moved on to discussing various customer testimonial email design examples. 

Hope this article provided you with insights and helped you craft a great testimonial request email. You can also use Testimonial Donut to ease your process for testimonial collection, with its easy-to-use and super simplified dashboard from which you can directly send requests for video and text testimonials and Google reviews collection. You can also use its testimonial email templates for your business.